Which color option should I choose?
Flyers are typically printed one-side, with the back of the sheet left blank. The back side can be printed, too, however, for added effect. Since flyers must often stand out against other printed items posted nearby, color choices are important.
Two-color printing, as its name implies, uses two ink colors. One is typically black, but it doesn't have to be. One-color printing uses just a single color of ink. Again, black is most common, but you can choose a different color if you prefer.
Full-color printing provides the maximum impact and visual appeal for most flyers. However, if your budget is tight, a well-conceived two-color or even one-color design can prove an acceptable alternative.